Scaling MVP to market-ready product
offering by keeping product north star
in sight and increasing marketable
feature releases with 50% more agility


For A Product Company In
Health, Wellness & Fitness Domain

Health, Wellness & Fitness

Client Profile

Our client offers a marketplace, a web and app platform for their customers to promote healthier and fitter lifestyle.


Their main customers are personal trainers, nutritionists, etc. Mobile apps on iOS & Android caters to users from Norway, Sweden & Lithuania. Solution also offers platform for health professionals to enrol & offer services.

Business Scenario

The initial MVP was developed by client himself as a lone contributor. The client wanted to progress the product journey from the existing MVP to a scalable product offering by:
  • Setting up a product team
  • Reviewing and adjusting tech stacks in line with final version of business requirement
  • Setting up a product development team for native apps development and continuous delivery cycle for the same

Prowerse Approach

  • Prowerse reviewed MVP tech stacks and analyzed whether it can continue in release ready project as well
  • Adjusted and altered tech stacks in journey from MVP to release ready
  • Removing PHP based APIs with Node JS
  • Using ReactNative to maintain correct balance between availability of native features and maintaining single source for cross platform app
  • Ensured setting-up of cloud IT infrastructure, and CI/CD pipelines to make release cycles shorter and more effective
  • Prowerse managed, prioritized and groomed product backlog to ship as many feature and fixes possible in short 1 week delivery webs
  • The approach for creating database backups at predefined intervals making it fault-tolerant were recommended and implemented

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Tools:
Technologies:

Customer Review

Development results are great and skills of the developers are effective. Communication as an aspect is given high regard. Overall good value for money.

Value Propositions

Rapid productization and reduced go-to-market time by 20%
Cost Reduction: Reduced business expenses by about 30%
Enabling client to focus on market expansion strategy
Scaled product development team to deliver as many feature on top of bare bones CII

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